Nokia in 2004: Losing the Grip

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Case Details:

Case Code : BSTA039
Case Length : 24 Pages
Period : 1865 - 2004
Organization : Nokia
Pub Date : 2004
Teaching Note :Not Available
Countries : Global
Industry : Communications

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Background Note

Nokia was founded in 1865 when engineer Fredrik Idestam established a mill to manufacture pulp and paper on the Nokia River in Finland. Although Nokia flourished within Finland, the company was not well known to the rest of the world...

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

The Mobile Phones Industry

In the late 1990s, mobile phone usage had increased rapidly across the world. Falling prices due to intense competition and improved quality had been the main drivers of cell phone usage. In 2004, a top class handset cost only $100, compared to $1000 in 1995. In Europe, where competition had been the most intense, growth in mobile phone usage had been the highest...

Nokia's Business

Nokia had two main business lines, mobile phones (wireless voice and data devices for personal, business, and entertainment uses) and networks (wireless switching and transmission equipment used by carriers)...

Operations

Nokia operated 16 manufacturing facilities in nine countries around the world as on December 31, 2003. The company consumed various electronic components such as semiconductors, microprocessors, micro controllers, memory devices and displays...

R&D

Approximately 20,000 or 39% of Nokia's workforce was employed in research and development (R&D) and 12.8% of net sales (EUR 3.760 billion) was invested in R&D in 2003. Almost 80% of Nokia's R&D investments were directed towards software, primarily for use in products and solutions. Nokia had R&D centers in 19 countries...

The Road Ahead

Historically, Nokia's principal competitors had been other mobile communications companies such as Ericsson, Motorola, Nortel, Samsung and Siemens. However, as it entered new businesses, Nokia encountered new players, particularly in Multimedia and Enterprise Solutions...

Exhibits

Exhibit I: Nokia - Key Financials
Exhibit II: Nokia: Mobile Phone Penetration (Percentages)
Exhibit III: Nokia - New Organizational Structure
Exhibit IV: Nokia - Code of Conduct
Exhibit V: Nokia - Losing Market share
Exhibit VI: Interview with Frank Nuovo, Chief Designer, Nokia
Exhibit VII: Nokia - Values
Exhibit VIII: Nokia - Financial Highlights
Exhibit IX: Nokia - Employees
Exhibit X: Net Sales by Region
Exhibit XI: Nokia - Stock Data
Exhibit XII: Nokia - Key Ratios

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